FLO & LAURENT

Purveyors of Quality Made Goods

Scope:

> Website Design
> Digital Advertizing

Flo & Laurent is a Los Angeles based purveyor of fine gourmet foods. Verus assisted in naming, logo identity system, and product labels. The brand “Flo & Laurent” was born out of the names of it’s two French founders. As a pair, Flo and Laurent have grown their business out of passion to create a memorable experience for customers. Sophistication, refreshment and enjoyment are among the words used to describe the food offerings from Flo & Laurent. The branding’s visual system was built around a beautifully formed ampersand.