Bridgewater State University

A New Set of Wings

Bridgewater State University is a public liberal-arts college located in Bridgewater, Massachusetts. With over 12,000 students, it is the largest state university outside of the UMass system. The Admissions Dept. at BSU selected Verus Design to create a new undergraduate recruitment package at a key moment in the institution’s history. After a decade of growth, the state college was becoming a state university.

The innovative short panels with diecut windows focus attention to the testimonials and create playful interactivity

Photo shoots were coordinated so that the featured student’s face in the image composition would be aligned within the diecut window of the testimonial short panel.

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